How The Analysis Works
Clarity AI uses a weighted, multi-factor scoring model to provide a transparent and consistent measure of marketing bias.
Language Analysis
Clarity analyses the text for persuasive and manipulative language. The goal is to measure objectivity by flagging words and phrases common in marketing copy.
Brand Bias
This score measures how heavily the article favours one or more brands, which can indicate a hidden promotional agenda.
Article Structure
The structure of an article often reveals its true purpose. Clarity looks for patterns common in content marketing rather than journalism.
Source & Publication
Clarity assesses the credibility of the author and the publication to understand the context in which the article was written.
Final Score Calculation
The final marketing score is a weighted sum of the four key categories. A higher score indicates a higher likelihood that the article is content marketing rather than objective analysis.